Released on = January 18, 2006, 10:22 pm

Press Release Author = Elemental Communications

Industry = Management

Press Release Summary = Integrated media communications consultancy Elemental
Communications http://www.elementalcomms.co.uk has brokered a Web analytics deal
between WebtraffIQ and financial consumer Website Money News.


Press Release Body = 19 January 2006, London, UK

Elemental Communications brokers WebtraffIQ and Money News Web analytics relationship

Financial news website Money News sign up to Web analytics agency WebtraffIQ to
measure digital marketing and online PR brokered by Elemental Communications

----Begins----

Integrated media communications consultancy Elemental Communications
http://www.elementalcomms.co.uk has brokered a Web analytics deal between WebtraffIQ
and financial consumer Website Money News.

Money News http://www.moneynews.co.uk has appointed web analytics agency WebtraffIQ
http://www.webtraffiq.com to measure its online marketing and PR. The move comes
after adding a Really Simple Syndication (RSS) feed to its service, and the increase
of online marketing and public relations activity to be undertaken by Elemental
Communications.

Dan Winchester, founder of Money News explains, "With the increased digital activity
we will be undertaking and it coming through a variety of new media channels, it is
essential to measure performance to benchmark the progress made to base further
decisions on action to be taken. It is important to use a product that is flexible
to manage the range of targeted activity Elemental Communications will be managing
for Money News."

"The Money News digital marketing and PR campaigns commence in the second week of
January 2006 so a measuring and understanding the Website before and during activity
is important for the steps forward. WebtraffIQ enables us to gauge and monitor the
best techniques and the performance of them from this point onwards," comments Tim
Gibbon, director at Elemental Communications.

Marcos Richardson, European director at WebtraffIQ comments, "WebtraffIQ will
measure paid search marketing, search engine optimisation (SEO), the Money News RSS
feed along with online PR. Many website owners are more informed now, and are
employing more progressive digital marketing strategies to connect with their target
audiences. WebtraffIQ enables Money News to monitor measure and analyse data more
easily and present it so that they can make informed real-time business and
marketing decisions."

"Possessing experience within the business-to-business (B2B) and
business-to-consumer (B2C) financial sectors with campaigns such as Esure's Calm
Down Dear and the Reuters Business Insight website enabled us to implement Money
News' web analytics easily, adds Richardson.

"As online financial news property it is important to keep track of niche digital
media techniques such as online PR, SEO PR and content placement via RSS management.
Web analytics enables us to keep a focus on our objectives and react to the
campaigns in a more intuitive way." concludes Winchester.

The Money News RSS feed can be found at http://www.moneynews.co.uk/rss/rss.xml.

----Ends----

----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental
Communications and its clients.

This press release is available in PDF, plain text and Word formats in the Media
Centre. Photographs are available of the Money News and WebtraffIQ teams in the
Images section.

The media spokespeople for WebtraffIQ are Kevin Hutchinson, chief technical officer
and Marcos Richardson, European director.

The media spokesperson for Money News is Dan Winchester, founder.

The media spokespeople for Elemental Communications are Tim Gibbon, founder and
director and Rachel Hawkes, account director.

About WebtraffIQ
http://www.webtraffiq.com

WebtraffIQ is a web analytics agency with headquarters in London, UK. WebtraffIQ is
a real-time visitor tracking and reporting analysis product and service for business
web sites and e-commerce enterprises. The system has undertaken research and
development-testing period since 2001 and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how
various online and offline marketing techniques are working, in effect creating a
rich picture of a web site\'s activities.

WebtraffIQ\'s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando
Group, Perceptor, Reuters Business Insight, Royal Institute of Chartered Surveyors
(RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.

About Money News
http://www.moneynews.co.uk

Money News is an independent publisher of financial news for the UK consumer.

Money News caters for banking, credit cards, debt, general finance, housing market,
insurance, loans, mortgages, pensions and personal loans news. Money News delivers
up-to-date data, information and breaking news on the products, providers and
services in the financial markets.

News stories are added daily and are available as Money News RSS feeds.

About Elemental Communications
http://www.elementalcomms.co.uk

Elemental Communications launched in November 2005. The consultancy is the product
of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in
April 2001.

Elemental Communications is a media consultancy that caters for traditional and
digital media, and as such, integrates all communications; embracing traditional
roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts
itself, and is what sets it apart from other agencies and consultancies. As
specialists in communications, public relations, advertising and marketing -
agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a
variety of industries and sectors. Whether it is computing, design and development,
digital and traditional marketing, internet, IT, law, mobile, telecoms and
technology it all comes back to communication - and that is what Elemental
Communications excels at.


Web Site = http://www.elementalcomms.co.uk/media_centre/

Contact Details = Elemental Communications

Tim Gibbon, Director
Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 7930 375 663
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK